What Is A Hover Ad

A hover ad is a type of popup that slowly comes down from the top page of a website. If you've been to many sales websites, you will often see them. The hover ad differs from a popup ad in that it actually "hovers" or travels down the page. It will often travel slowly so that it can catch your attention, and so that you can read the information that is contained within the ad. These ads will almost always have a link, and when you click on that link, you will be redirected to a new page. Hover ads are attractive to many webmasters for a number of reasons.

First, they are much more effective than many other types of ads. Because the user sees an ad coming down the screen slowly, it will almost always catch their attention. Movement in general catches the attention of viewers, so this ad is quite effective. Another reason why hover ads are attractive is due to their effectiveness overall. Because many webmasters have a stigma against using hover ads, this means that the few webmasters who do use them tend to stand out, and many of their profits are much higher than the competition.

While popups have gained a reputation as being annoying, the actual statistics behind them tell a different story. If a hover ad is attractive enough, and it is related to the content on the page in which it appears, the visitor is much more likely to click on it. It is also important for the hover ad designer to give the visitor the option of clicking on a button which will allow them to close the ad if they choose. Hover ads are based on DHTML, and there are a number of software programs on the market which can allow you to design them. An additional thing that I should mention in regards to hover ads is that they are very effective, and they can be easily customized.